Show Concept Builder
Free Tool · Harakati Media

Build Your
Show
Concept.

Answer 6 questions. Walk away with a complete Show Blueprint — your creative north star for every episode you make.

🎯
Define your audience — get crystal clear on who you're building for and why it matters
🏛️
Lock your 3 pillars — the recurring themes that give every episode direction
📐
Get your Show Blueprint — a structured, shareable creative doc ready to use
Start your blueprint
Takes under 5 minutes. No fluff — just the questions that matter.
Required.
Valid email required.

Your blueprint to your new show. — CREATE 🦁🎨

01
Step 1 of 6  ·  Identity

What's your show called,
and what does it stand for?

Give it a name — even a working title — and write the one sentence that explains why this show exists. That sentence is the foundation everything else sits on.

Enter a name or working title.
Enter a host name.
Don't overthink it. Rough is fine — we refine it as you go.
Write a one-sentence description.
02
Step 2 of 6  ·  Audience

Who is this show
built for?

Specificity is a feature. The narrower you get with your audience, the more powerfully they feel like you're speaking directly to them.

Be as specific as you can. The more concrete, the stronger your show's identity.
Describe your audience.
Describe your audience's struggle.
Describe how your show helps.
03
Format & Frequency

How does the show
actually run?

Format is a commitment. Be honest about what's sustainable — an inconsistent show hurts your audience more than a shorter one.

Video
Audio / Podcast
Video + Audio
Select a format.
Under 15 min
15–30 min
30–60 min
60+ min
Select an episode length.
Daily
2–3x / week
Weekly
Bi-weekly
Monthly
Select a frequency.
Solo
Co-hosted
Interview-based
Mixed
Select a show style.
04
Step 4 of 6  ·  Pillars

What are your
3 core pillars?

Every great show runs on 3 recurring content pillars — themes your audience can count on you to return to. These pillars give your episodes structure and your audience something to anticipate.

1
Pillar One
Complete Pillar 1.
2
Pillar Two
Complete Pillar 2.
3
Pillar Three
Complete Pillar 3.
05
Tone & Voice

What does your
show feel like?

Tone is what your audience feels before they can articulate why they keep coming back. Pick the 3 words that nail your show's energy.

Raw — unfiltered, real, no polish
Polished — produced, intentional, premium
Educational — teach-first, structured
Entertaining — fun, engaging, energetic
Spiritual — purpose-driven, grounded
Strategic — data, systems, growth
Motivational — fire-starting, push
Cultural — rooted, community, identity
Conversational — natural, candid, easy
Cinematic — visual, story-forward
Investigative — deep dives, research
Community-driven — audience-centered
Select at least 1.
Describe your unique angle.
06
Step 6 of 6  ·  Distribution

Where does your
show live?

You don't need to be everywhere — you need to be strategic. Pick the platforms where your audience already spends time.

▶️
YouTube
🎧
Spotify
🎙️
Apple
📸
Instagram
🎵
TikTok
💼
LinkedIn
🐦
X
👥
Facebook
Select at least one platform.
Your Show Blueprint

Built. Now execute.

This is your creative north star. Reference it before every episode. Share it with your team. Let it keep you on track.

—
—
Harakati
Blueprint
The Concept
Who It's For
The Problem
How It Helps
The 3 Content Pillars
Show Tone
What Makes It Different
Distribution

Ready to bring this show to life?

Harakati Media handles editing, packaging, and short-form clip strategy — so you can focus on showing up and recording.

Work with Harakati →

Built with Harakati Media · CREATE 🦁🎨